The Popularity of Podcasts

Over the years, we have seen a steady increase in the popularity of podcasts. What was once a novelty item in the entertainment and self-promotion fields, has turned into a very effective and sought-after marketing tool. This is due in large part to PodcastOne and Edison Research. They have recently partnered in a research study to determine how brand recognition works, why it works and how PodcastOne can work for you.

While this study goes into great detail in regards to brand recognition and awareness, it would not have been made possible had it not been for the popularity of podcasting in the first place. Some may see this as a classic example of……which came first, the chicken or the egg?

While the PodcastOne site sports a very impressive array of different podcasts by different people and businesses for different reasons, if it were not for the popularity of the venue itself PodcastOne as a business would not have grown in the first place.

However, one can argue that without the precise and visionary leadership of Norman Pattiz, the venue itself would not have grown, let alone his business.

Regardless, the venue has grown as has PodcastOne, so PodcastOne took advantage of the current growth and commissioned a study by Edison research to effectively determine how that growth on both fronts can continue.

The detail that this study goes into is impressive to say the least, and it speaks volumes to the attention to detail that Norman Pattiz gives to his company and its growth. It also speaks to the detail by which he gave his method of choosing employees to staff his business.

These are extremely competent individuals whose experience in the different facets of marketing and media give PodcastOne the muscle that it has. And with that strength of experience comes a work ethic specifically tailored for this business. Learn more about Norman Pattiz:

This may be the best way to answer the chicken or the egg question. The venue of pod-casting grew as a direct result of businesses like PodcastOne.

They are feeding themselves their own success. They have also raised the bar for other pod-casters in terms of how to grow. If others do not follow the lead of PodcastOne, they will never catch up.

How EOS Saw their Sales Explode with Marketing

EOS emerged from out of nowhere to dominate a long established industry. The industry that they entered was the lip balm industry, one not known for operating at a dynamic pace in anybody’s reckoning.

Part of EOS’ success was based on their commitment to quality with higher quality ingredients than their competitors used and a focus on all-natural and organic ingredients that provided added moisture to dried out lips. The other part of their story was pure marketing with the development of a unique strategy to capture market share.

EOS lip balm marketed themselves with unique applicator orbs that stood out from the tubes and jars that were used by other lip balm companies. Unlike other brands, these orbs took the benefits of both- they were uniquely sized and stood out in pocketbooks making them hard to misplace, but we’re also sanitary and enjoyable to use, providing a luscious and smooth application on your lips. The orbs were colored in bright pastel colors that let them stand out on shelves and capture the interest of customers. EOS even custom designed their own machinery for making these lip balms that made it hard for other companies to copy their design, which allowed them to retain a competitive advantage in the market.

EOS then used their retail distributors to help them to market their product. Buyers from these retailers, starting with Walgreens and Target and moving on to other retail partners like Lucky Vitamin, were enamored by the potential of the EOS lip balm ( and added them to their product shelves, marketing them heavily. That success paid off and EOS and their retail partners saw their sales of this lip balm explode.

EOS now has a dedicated and loyal customer base who enjoy the superior quality of their products and have become a company in the lip balm market that is much copied, but never duplicated.

Squaw Valley Ski’s statement about the quality of the water in the Upper Mountain

A few weeks ago, there is a news item that was making rounds about the presence of the E. Coli bacteria in the water supply that is normally used by the visitors of the Squaw Valley Ski Upper Mountain accommodation. After some time, the company has come out to clear the air over the issue. Below is the speech that was given by the company.

They stated that the heavy downpour that was witnessed in the October of 2016 was the beginning of the problem that has been experienced in the area. After the rains, the underground water was really affected and in a negative manner. This is where the contamination is thought to have come from. The company reacted quickly and made sure that the entire water supply was shut down and unavailable to the tourists. They also did their investigations to ensure that none of their clients had taken the bad water. The next step was looking for health experts to help treat the water and make it drinkable. In the meantime, they have been offering alternative water to all their customers.

The company said that there was no truth to the claims that their clients had received any of the contaminated water. The company was in the process of ensuring that the contaminated water was getting treated and that they would avail it as soon as it was safe for human use. A confirmation was given that the places which had been mostly affected by the issue were the High Camp and Gold Coast. They reiterated that their first and most important concern was the safety of their customers.

The company has organized their accommodations and ensured that all the tourists and hikers who are staying in the areas with the contaminated water are receiving bought water from the company. They have also thanked the local authorities for the important role that they have played in making sure the water was treated before any negative effects started reflecting on the business. They were confident that when the research by the team of experts was concluded, clean water would be availed to all.

Good Times For Securus Technologies

In the safety field, people know that Securus Technologies is the leader of the pack. This is once again clear, as they have created another technology that is helping in fantastic ways. This company is known all over the world for what they do, and in the country, they are always in demand. They are completely thrilled that their latest technology is helping in so many ways, and they look forward to making more to help make the world a safer place. The latest technology that they created is Wireless Containment Solution.


Other companies tried to make something similar, but they failed for various reasons. It was mainly due to the fact that they didn’t have the expertise that was necessary to complete the project. The Wireless Containment Solution that Securus Technologies created stops crimes before they can start in correction facilities. It catches criminals that are using the wireless networks to find other people to compete illegal doings. The company is proud of the fact that they were able to create the technology, as well as being happy that the facilities are benefiting from it on a regular basis.


The company has also invited the people in the country to visit their complex in Dallas, TX. They will be given a tour of the business and a presentation. They can ask questions about the different technologies that they find in the company. The company wants the people to know what they do, and why it is so important to the country and the world.


Securus Technologies continues to increase its lead in the safety field. They are always completing jobs for the government, and they are in high demand with other companies around the country too. They deal in both the civil and criminal sectors of justice, and they are creating technologies to improve the public’s safety on a weekly basis. Continuing into the future, there will be much more coming from the company, and the people will be glad that they are working so hard to keep them all safe in all parts of the world. They are a great company that is dedicated to that mission.



Todd Lubar – The Man With a Big Heart

It is said that it takes commitment and focus to be successful in life. There is no denying the fact that Todd Lubar today is a very successful man who has make his mark in a lot of industries, more especially the real estate industry. He is presently today the President at TDL Global venture, LCC, and equally the Senior vice president to legendary investment. His life today is worth emulating, and there are lot of things one can pick from him.

There is very little information about his early life, but one of the thing that has helped him is his desire to help people succeed.

Todd Lubar has been known to be a person of focus, and unwavering commitment to a cause. In 1995, this desire made him ventured into the real estate industry as a loan originator with Crestar Mortage Corporation.

In 1999, he got an equity position with the present Legacy Financial Group. This gives him a better opportunity on a higher level to be able to increase his ability to serve as a broker in facilitating loans to outside investor, and also serving as a direct mortage bank.

In year 2003, due to his access to a lot of program, and wealth, he was able to establish the Charter Funding, which is a subsidiary of First Magnus Financial Corporation.

In 2007, he established the present day Legendary Financial LLC, as an affliate of Legendary Properties. Legendary Financial was established purposely to serve as a commercial lending resource place for both comoanies and individuals.

In 2007, he ventured into some other business lines which includes commercial demolition, and automotive scrap metal recycling business.

Todd Lubar can be described as a true business man who has touched a lot of lives poitively. He resides in Maryland with his family.

To learn more about Todd Lubar, visit his Linked In page and personal website at

Securus Technologies: Using Innovation to Ensure Public Safety

Securus Technologies is a government contractor that offers an array of services such as information management systems and detainee communication. Securus has been committed to fostering innovation and ensuring that they give their clients the best experience. That is why they have acquired some companies in the past. They acquired JPay in 2015 which helped them to integrate emails and payments into the products that they offer.


Last year was a great year for the company as they were accredited by the Better Business Bureau and were given an A+ rating. This means that they are honest, transparent, trustworthy, and they uphold integrity as a company. Securus released a sample of comments that were extracted from emails and letters a few months ago. These emails and letters were sent by clients who had been satisfied by the service that they had gotten from them.


Rick Smith is the Chairman and CEO of Securus. He said that the company releases a new product each week. He mentioned that the company received many emails and letters and that Securus was committed to ensuring that inmates, officials, and facilities are safe. One of the comments described how the officials had been able to arrest a corrupt staff member who had been smuggling contraband into the facility with Securus’ assistance. The official thanked the company and the members of staff who had made the arrest possible.


Another comment detailed how the investigation tools from Securus had allowed staff to conduct investigations when there was a harassment complaint or threat was made to the community. A long-term client of Securus expressed how satisfied they were with the solutions that Securus offered them and the effort that they put into making correctional facilities safer. Several comments mentioned the LBS services and how influential they had been in conducting investigations. One comment outlines how the software was used by law enforcement to recover drugs and assets worth millions.

How to Read College Basketball (NCAAB) Betting Odds?

College basketball is a haven for sports bettors who are looking for some action as during season there is an endless list of various odds from the top books found on However, it is essential that the bettors take time out to do their research and make an effort to understand how to read the betting odds to avoid losses. Here, we would learn how to read the College Basketball odds, which includes moneyline, point spread and over/under. These betting legends or terminology should be well understood to be fluent with betting process. Even though most of the elements of the above-mentioned college basketball terminology remains same with different sites, only difference is that some have the name of the teams placed side by side, while some others have placed it one on top of other. The sequence of listing is same with all the books, including, which is highly recommended for placing college basketball odds. The best part is that all the sportsbooks follow the same listing and have the same numbers, which makes it easy for the bettors to follow the sequence and identify the game. The wagers can be placed online, over the phone or even through the land based book. The technical thing to remember here for the first time bettors is that not the name of the team, but the rotation number is used to place the bet.

It has been seen that in any format of sports, there is an underdog and a favorite. This makes it difficult to balance the bets being placed, and if that has to be followed, the bets placed on the favorite would easily overshadow the bets placed on the underdogs. To make sure this does not happen, the system of point spread is followed. This basically makes it difficult, or should we say more challenging, to find a definite winner. The spread can be sometimes huge as well, for example stretching to even 40 points. And, this would make the betting much more interesting, and also exciting. This helps in ensuring that the bets placed on both the teams are almost equal, and even if your favorite wins, the point spread system can help you win. Next, comes the good old moneyline system. In this system, you place the bet on your favorite or underdog, whichever side you choose. The way of balancing the bets on both sides is that college basketball odds on favorites are charged very high in comparison to that charged for underdogs. has all the information needed to help you find the favorites for any College Basketball game and has all the latest updates from the world of College Basketball (NCAAB). The information available on the site is crucial for placing bets and considerably increases your betting horizon by equipping you with the knowledge and updates from the world of betting. It also helps you with tips and tricks on how to stay ahead of the game by letting you know the consensus picks, favorite teams, and everything you would want to know to increase your chances of winning.

Seeing Your Loved One During the Holidays with Securus

The holiday season is especially difficult for a lot of prison families around the world. This is a major issue for some people because of the fact that they simply cannot be with their loved ones during this special time of the year. If this has been a problem for you, it might be a good idea for you to check out a company known as too curious for one of their best services that have ever been implemented into the prison system itself. I have been using Securus for a couple of months now and I’m very happy to be using it during the holiday season to make use of their video visitation Services.


Video visitation is ideal for prison families because of the fact that you are going to be able to see your loved one face to face without making a long and boring trip to the prison itself. A lot of people simply do not have the time or effort to get to the prison near their home and this is why it is very important for you to take a look at a company like Securus so that you can make this a different option for you and your loved one. Like myself, you will also find that using the service is very easy to get the hang of and that you will be able to begin using it right away so that you were able to keep in touch with your loved one no matter where they happen to be around the country.


Securus has one of variety of different Awards and has been one of the top and leading inmate communication services that you could possibly find around the world. Because of the fact that they have utilized a variety of different services to their customers, it is no wonder that a lot of people are making use of this amazing company and are happy with the results that have come out of it. Make sure that you consider security as the option for yourself because I feel I can help you just as much as it has for me, especially during the holiday season when you would otherwise not be able to see your loved one because it would be too inconvenient to get to the local prison in order to see them face to face and be able to wish them a merry Christmas.


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